Marketing

Export Data

Export your user list from the most popular CRM systems to upload and use on our marketing software.
From whatever database you use exporting your contacts shouldn’t be an issue.  This can allow you to separate your data into targeted lists giving you the ability to create an accurate, specific marketing campaign.

We can take care of this process or advise on the best way to proceed.

Bounce Backs

Bounce Backs can sometimes be hard to get the time to effectively deal with, because at the end of the day time is money and really, how important are bounce backs anyway?

Bounce backs can happen for a variety of reasons, the main reasons can be, the email address in wrong, perhaps a typo, it’s a .co.uk email address and not a .com, or that the email address is no longer valid because the person has moved on from an organisation or the ISP has deleted the account.

How important are the bounce backs?  If you look at bounce backs as potentially missed opportunities.  For example if your marketing campaign is targeted towards financial directors and you receive a high level of bounce backs this could be because there is a small typo in the address, this being the case those financial directors are never going to get your marketing message and that one person could be your next biggest client.  If your email bounces back because the person no longer works at the organisation then you are potentially missing out on 2 opportunities, 1 because the new finance director isn’t getting your message and 2 the finance director that has left might be in a similar position with another organisation.

Having a high percentage of bounce backs can also give you a false reading on how successful your marketing campaign has been.  Our solution allows the bounce backs to be automatically handled with a variety of outcomes, whether it be they go on a list for a retry, through to deleting them from the list, giving you a much more accurate audience.

We can also offer a service of lead generation to maintain your data and bounce backs, where someone will do the research and make the calls to get the relevant information to update your lists.

Educational Marketing

Educational based marketing can sometime prove to be a more successful strategy, as it can be seen to be less intrusive and can hold a subliminal message.

You might want to think about putting together a campaign based around giving the end user some useful information, hints and tips that are industry related.  Doing this on a regular basis to a targeted audience can put you in the hot seat as an industry expert and can very quickly propel you or your company's products and services into the forefront of the users mind as they recommend your services to the buyer.
Regular contact in this way can vastly reduce the number of unsubscribers and actually grow your list.

But remember, make it relevant and not too often.

Email Marketing

Email Marketing can quickly and effectively get your message to market. Rather than waiting on customers coming to you, you can take your products or services to them.

Your marketing campaign is only ever going to be as good as the data/contacts that you're sending it to.  If you are spending time, money and resources putting together a marketing campaign you should really question a few things;
How old is the data
Where did the data originate from
How have you managed unsubscribes in the past
How relevant is your marketing campaign to the users in your data file
Is your data split to make your marketing campaign more targeted
How have you dealt with bounce backs
What ROI do you expect from your marketing campaign

When you have answered the above questions then it might be time to embark on your marketing campaign.