Are we doing enough to ensure people know the inner-workings of the work we do for them as SEO experts?
With the huge amount of traffic being driven to websites through search engines like Google, it’s more important than ever to get a solid foundation in SEO. Search Engine Optimisation doesn’t have to be rocket science. By following a selection of these best practices you can gain an edge on your competitors when it comes to ranking well in the search engines.
It’s important that you design a website with the end user in mind. If you are personally creating the website from scratch, it’s easy for you to know all the navigational quirks and idiosyncrasies since you were the one who created them! But looking at it from the perspective of a first-time user, a badly designed website can seem like a maze.
Some of the following points may seem simple, but it’s surprising how many websites are built without appropriate consideration being paid to the navigational layout.
In the land of Google, content is king. There are very few things Google likes more than fresh, original content. Having pages filled with this type of content is one of the signals Google looks for in categorising and ranking your page highly. So how do you go about creating this content and why is it a good idea to do so?
Did you know that over 84% of the UK population use the internet regularly?
It’s never been more important to have your own little corner of the internet. So here are 10 top tips to increase your online visibility: