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What is SEO?

  • 10 May 2011 What is SEO?

    SEO or Search Engine Optimisation is what drives nearly 300 million searches to websites on a daily basis from Google alone!

    So if you have a website, whether you are a one person organisation or a large organisation you need to know the answer to; What is SEO?

    You could have the best looking website in the world with amazing functionality, but if you are getting no traffic for Search Engines like Google, Bing, Yahoo or Ask then the chances are you are missing a massive piece of your website traffic.

    “On Page” and “Off Page” SEO are exactly what they say, “On Page” deals with all your Search Engine Optimisation efforts that you have implemented to your actual website, this can include things such as how the website is built, content, source code, through to rich media and can even come down to text colour and font and even background colour!

    “Off Page” SEO is everything that you do to improve your Search Engine Rankings or PageRank that is not on your website, this can include a variety of regular tasks normally undertaken by an SEO Consultant or SEO Agency, however these tasks can be done my a webmaster of your companies website if given the right Search Engine Optimisation Training.

    SEO, which differs from PPC (Pay Per Click) is defiantly an ongoing process, to keep continually maintain a high ranking in Search Engines you will need to keep on top of both On and Off Page SEO. !

    In summary the question was “What is SEO?” SEO is what can contribute greatly to website traffic and sales.